GoFundMe helps millions of people help their friends, family, and total strangers every year. They were hoping to do a holiday campaign, but we had a slightly different angle. After a spectacularly crappy year worldwide (or at least we thought so at the time!), which had so many people feeling cynical and defeated, we wanted to create a film that sparked hope and renewed faith in the innate generosity of human beings. We were inspired by the Thanksgiving tradition of everyone around the table saying what you’re thankful for. So we made a “Huge Thanksgiving” film, in which GoFundMe beneficiaries from across the globe got the chance to thank all of the friends and strangers who helped them through 2017’s dark times. This film will be the beginning of an annual tradition for the company to celebrate the best part of humankind.

Created with Opinionated Group and Julia Blackburn.