Twitter approached West Studios to launch its first-ever advertising. So, how do you talk about a brand that talks about absolutely everything? Our strategy was to highlight the unprecedented access Twitter gives you--with news that’s closer, faster, and more candid. We launched TV with NASCAR focused TV ads because the platform was gaining remarkable traction in this massive sport. I also worked on print/experiential around major cultural events, such as Coachella, The Oscars, and more. 

Created with Todd Waterbury and West Studios.