XQ: The Super School Project, the brainchild of some of the greatest minds in national educational policy, is a national movement that kicked off with a prototyping competition to totally reconceive American Public High School. The project was spearheaded by Laurene Powell Jobs and the Emerson Collective. I was a creative director and lead writer for all aspects of brand development through launch, including branding, naming, and marketing including TV, print, OOH, digital, social, website, community activation--and even some speech writing. XQ is now in its fifth year of revolutionizing high school and has won numerous awards and prestigious press coverage. See more about the project at xqsuperschool.org.

Created at MAL For GOOD.