ETSY BRAND MISSION

Role: Copywriter and Creative Director

I was ridiculously excited when Etsy hired Orchard as their new agency. And we had made some truly great work in our first year as their AOR, including awarded films for Holiday and Super Bowl. So when we got the brief to make a film that would convey Etsy’s very soul, and remind people why where you shop matters so much, ECD Jimm Lasser and I partnered to author a visceral love letter to human creation as told through the up-close work of human hands. As the billionaires and robots are pillaging our pockets and the earth at terrifying speed, we wanted to remind people that human fingerprints are irreplaceable, inimitable—and priceless.  

Directed by Will Dohrn