For Holiday 2024, Etsy wanted to remind people that a great gift can make you feel really seen. So instead of telling a story about people who typically don’t feel seen, we did something stranger. We turned Waldo. the character that everyone is always trying to find, into a three dimensional human being.

While he is constantly found by strangers, he is never truly known.

So we showed him traveling all over the globe, being spotted, until at last he gets a beautiful and cozy homecoming. And that’s because his best friend wisely shopped on Etsy.

Director: Tom Speers