Etsy had made a lot of holiday ads before, and they all told the story of perfect gift(s), but without any sense of the remarkable breadth of custom gifts on the site, or how shopping Etsy can actually help you solve complex gifting conundrums.

So for Holiday 2023, we made a four-spot campaign about singular “Gifting Missions”, where the heroes brainstorm gift ideas to the tune of the “Mission Impossible” theme.

It was a bit of a highwire act, creating a sonically sticky musical campaign that was also very human, intimate and funny. All while demonstrating Etsy’s breadth as a shopping experience.

And now, we all laugh every time we hear the words “log bag.”

Directed by Steve Rogers.