Newly-engaged couples buy an astounding number of wedding magazines to get inspired for the big day. So Target asked our 72 and Sunny team to come up with a notable print campaign to drive wedding registry with this audience, who might not have considered Target. Our campaign positions Target as fresh and stylish, and shows that when two unique people join together, their opposing quirks make domestic life more interesting. Also, incredibly, this was one of the first-ever national ad campaigns to feature same sex couples.

Created with 72 and Sunny.